FLORRAY was founded in 1993 by Mr Raymond and Ms Florence Lim, hence the name of Flor + Ray.

On the back of over 20 years of experience in the cosmetic and fashionindustry with Chanel, Mr Lim obtained the distribution rights for Bourjois cosmetics in 1994.

Florray was also the sole distributor for Australian makeup brand SATIN and French skin care Orlane before the respective brands ceased distribution in the region.

Florray has continued to be the distributor for Bourjois and continues to be a tightly run family business with a constant eye for curating brands with the potential for growth.


Florray has distribution across 60 locations in Singapore and employs 18 staff as of February 2017.

Florray has also obtained the exclusive distribution for new Korean skin care brand Lapothicell in October 2016 and for no.1 Italian cosmetic brand PUPA in Singapore.

Florray is currently distributed at leading departmental stores, pharmaceutical outlets, drug stores and beauty stores in Singapore, including Fashion & Beauty online retailer ZALORA & Lazada.